When Slavchev & Vasilev Law Firm contacted us, their vision was clear: to create a modern, authoritative and accessible legal website that attracts clients not only through referrals, but also through digital channels.
The challenge was substantial: there was no logo, no website and no online presence. Our mission was to build a complete digital identity that could generate real inquiries from potential clients.
Visit svlaw.bgLaw firm case study: Slavchev & Vasilev achieved 420 real conversions in just over three months through a combination of branding, website development, SEO structure and Google Ads campaigns.
With a total spend of EUR 1,155.55 or BGN 2,260, the cost per inquiry was EUR 2.75 or BGN 5.38. Average CPC reached EUR 0.34 or BGN 0.67, and CTR was 6.78%.
In the legal sector, trust is everything. For a new or digitally invisible law firm, competing with established names is extremely difficult.
The goal was clear: create a professional digital office and direct the right flow of people actively searching for legal help to it.
The first step was a logo that communicates professionalism, stability and modernity. We then completed in-depth keyword research and built the website architecture around real search demand.
We created separate Google Ads campaigns for Bulgarian and English, split into tightly focused ad groups by specific legal services.
| Metric | Result | Context |
|---|---|---|
| Real conversions | 420 | Forms and phone calls |
| Cost per inquiry | 2.75 EUR / 5.38 BGN | With EUR 1,155.55 total spend |
| Average CPC | 0.34 EUR / 0.67 BGN | Google Ads traffic |
| CTR | 6.78% | High relevance of ads and pages |
| Impressions | 50,100+ | Relevant audience searching for legal services |
| Conversion growth | 93% | September 17 - October 14 compared to the previous period |
Google Ads success was directly connected to website quality. Well-structured, keyword-based pages created a strong user experience.
Instead of targeting the broad term “lawyer”, we focused on specific services. This brought less but more motivated and higher-quality traffic.
The professional, clean web design played a decisive role in turning anonymous visitors into potential clients.
Successful formula for legal services: professional identity + SEO architecture + precise Google Ads campaigns = measurable inquiries
Answers to key questions about the methodology and results from the Slavchev & Vasilev project.
By splitting campaigns by specific legal services, language and search intent. Instead of broad “lawyer” ads, the focus is on real problems: company registration, employment contracts, civil cases, intellectual property and other specific needs.
The low cost came from a well-structured website, relevant landing page sections, high Quality Score, clear ad messages and precise tracking of forms and phone clicks.
In the legal sector, trust is decisive. The professional website works like a digital office: it explains the services, shows stability and helps visitors choose contact instead of leaving the page.
The Slavchev & Vasilev project shows how strategy, design, web development and performance marketing can work as one client acquisition system.
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