We reveal our highly successful 360-degree digital strategy, combining mobile-first web development, Google Ads optimization and traditional outdoor advertising near Sofia Airport.
"Working with AdwayCreative for more than 10 years proved to be the best strategic decision for Park & Fly. Their methodology removed all guesswork from our marketing, from web development to precise Google Ads PPC optimization (0.65 USD per lead) and outdoor billboard advertising. The results are completely predictable and measurable."
Digital marketing case study: Park & Fly secure airport parking.
Creating a high-converting digital home for Park & Fly Sofia was a critical milestone in our strategy. Given that most travelers make reservations on the go, we applied a 100% mobile-first UX approach.
Our team built an intuitive parking reservation system with a minimal number of steps, optimized web code and fast loading on mobile devices.
Park & Fly website development with an intuitive reservation system.
During the initial user behavior analysis, we found an interesting bottleneck: while the service itself is very simple, some new customers were concerned about how the airport transfer works. In response, we created a branded animated explainer video that removed all uncertainty and still works reliably today:
Sustained growth in Google Ads conversions at a CPR below 0.65 USD (1.16 BGN).
Google Ads became the real engine for direct inquiries and reservations for Park & Fly Sofia. Through semantic PPC Keyword Mapping and algorithmic budget allocation, we directed ads only to users with real intent to park near the airport.
We achieved an exceptionally high click-through rate and maintained an average cost per conversion (CPR) of only 0.65 USD (1.16 BGN), ensuring excellent return on ad spend (ROAS).
Digital leadership requires presence in organic search results as well. Through a large-scale technical audit, local SEO mapping and a blog strategy built around valuable content, our copywriters positioned Park & Fly Sofia in top positions for dozens of critical keywords.
The result of our long-term SEO efforts became more than 17,700 free organic visits from potential customers looking for security for their cars.
Organic traffic continues to bring free and sustainable reservations.
After the end of the COVID-19 pandemic, we initiated large-scale local SEO efforts. Through AI tools and Google Business Profile (GBP) optimization, we achieved a jump of 316.5% in interactions and 540.3% in local visibility, making Park & Fly the undisputed leader on the geographic map near Sofia Airport.
Exceptional GBP local search results for February - June 2022.
Interactions and visibility continued growing sustainably in 2023.
Example of a precisely formatted and optimized Google Business Profile post.
Although parking services rely mainly on search, Facebook and Instagram contributed around 14% of total site traffic (more than 16,800 visits). We created professional community videos for social media to engage customers and support their loyalty:
Content creation for attracting and informing travelers.
AdwayCreative expanded the marketing reach of Park & Fly Sofia by creating a high-quality targeted ad in the onboard magazine "On Air". This project demonstrates our multidisciplinary skills in graphic design and prepress preparation.
The magazine is read by thousands of travelers on Bulgaria Air flights, providing the perfect channel for attracting a high-quality B2B and B2C audience right before they land in Sofia.
4 x 8 meter billboard, printed and installed by AdwayCreative in 2023.
To connect digital traffic with real roadside presence, we created a special bridge. The Park & Fly Sofia billboard near the airport served as a clear signal, directing drivers straight to the parking lot.
Our team handled the full process: from the creative idea and graphic design to large-format printing and professional installation of the 4x8 meter structure.
Every customer returning from a long trip receives a small branded gesture of loyalty. We selected and branded special promotional materials that remind them of the security of Park & Fly Sofia:
The 10-year partnership between Park & Fly Sofia and AdwayCreative brought sustained dominance in the airport parking services market. The detailed indicators speak for themselves:
| Metric | Results | Period |
|---|---|---|
| New active users | 100,000+ attracted | 2020 - 2023 |
| PPC conversions (Google Ads) | 17,000+ reservations | 2020 - 2023 |
| Average reservation cost (CPR) | 0.65 USD (1.16 BGN) | 2020 - 2023 |
| Organic SEO traffic | 17,770+ users | 2020 - 2023 |
| Return rate | 40.8% returning users | 2020 - 2023 |
| Google Business Profile searches | +540.3% jump | After the pandemic |
The Park & Fly Sofia story embodies our Growth Framework. It proves that the fastest path to market leadership is eliminating isolated advertising activities.
When the website, local SEO, Google Ads campaigns and real outdoor advertising work as one system, results become predictable, measurable and save thousands in ineffective advertising budgets.
True growth lies in the synergy between mobile-first web reservations, precise local traffic and physical presence, building unshakable trust.
The strategy includes complete website development with a mobile-first reservation system, targeted Google Ads PPC advertising, local Google Business Profile optimization, SEO blog posts and physical billboard presence in 2026.
Travelers often search for services on the geographic map in real time. Precise GBP optimization improves local rankings and leads to more than 300% growth in direct phone calls and navigation actions.
The digital campaign attracts the initial interest, while strategically placed outdoor billboards serve as physical guidance for loyal customers during their journey, strengthening safety and brand trust.
Let us discuss how we can apply our proven Growth Framework in 2026 to move your business into top market positions.
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