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Google Ads Case Study

Rosela AD: 5,830 leads with Google Ads

Discover how a leading Bulgarian cucumber producer achieved 5,830 B2B leads at a cost of 0.24 BGN per conversion with Google Ads campaigns and integrated digital marketing by AdwayCreative.

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5,800+Google Ads conversions
0.24 BGNCost per inquiry
5,500+New website users
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Rosela AD client review

Tzvetelina Bikoff

★★★★★
Marketing Director, Rosela AD

"We are extremely impressed by the way the company managed our project, especially their flexibility, professionalism and the quality work they delivered at every step of the way."

Summary

Quick takeaways (TL;DR)

Rosela AD, a leading cucumber producer in Bulgaria since 1992, transformed from almost no online visibility into a digital market leader in only six months.

Through proven digital marketing strategies, they generated 5,830 conversions in Google Ads at a cost of 0.24 BGN per lead, while also achieving 1,808% growth in new website users. The complete campaign delivered more than 5,500 new users, 4,200 qualified paid visitors and a 71% reduction in costs compared with industry benchmarks.

Challenges and Analysis

Market logic and core challenges

Problems solved

  • Digital invisibility despite market leadership
    • 33 years of agricultural achievement, but almost no online discoverability.
    • The premium geothermal growing advantage was not communicated to potential buyers.
    • Language barriers limited international expansion.
  • No professional brand identity
    • No cohesive visual identity across business touchpoints.
    • No professional marketing materials for B2B sales processes.
    • Inconsistent messaging did not communicate the value proposition.
  • Inefficient customer acquisition
    • No measurable marketing system for ROI tracking and optimization.
    • Dependence on traditional contact networks limited growth potential.
    • Wholesale buyers searching for suppliers were not reached efficiently.

Results achieved

  • Outstanding Google Ads performance
    • 5,830 total conversions in 4.5 months, February to June 2025.
    • 0.24 BGN cost per conversion, 71% below the industry average.
    • 0.07 BGN average CPC and 5.89% CTR, almost five times higher than industry standard.
  • Explosive website growth
    • 5,500 new users in six months.
    • 1,808% increase in new users after campaign implementation.
    • 1,983% growth in user events, demonstrating high-quality engagement.
    • 1,500 organic users building sustainable long-term traffic.
  • Multichannel traffic success
    • 4,200 qualified visitors from paid search.
    • 2,400 sessions across Google platforms.
    • 749% growth in active daily users.

Services delivered

  • Brand identity development
    • Bilingual logo design in Bulgarian and English.
    • Professional brand guidelines for consistency.
    • Strategic color palette and typography for premium positioning.
  • Website development and optimization
    • Responsive bilingual website with conversion-focused architecture.
    • Professional photography for facilities and products.
    • SEO optimization leading to 1,500+ organic users.
    • UX design for lead generation.
  • Google Ads campaign management
    • Precise B2B targeting, creative design, conversion tracking and continuous optimization.
  • Content creation and storytelling
    • Corporate video, facility photography, marketing flyers and website gallery optimization.
  • Integrated marketing support
    • Truck branding, print materials, analytics and ongoing strategy consultation.
Rosela AD geothermal greenhouses in Simitli

Rosela AD's geothermal greenhouses in Simitli, the foundation for sustainable production.

Part I

The challenge: breaking through a competitive agricultural market

Rosela AD faced the reality that many established businesses meet: being invisible online despite 33 years of experience. As a leading cucumber producer in Bulgaria, the company had unique advantages that were not represented digitally.

  • No online visibility despite industry leadership since 1992.
  • Language barriers limiting expansion opportunities.
  • No visual presentation of the unique growing process.
  • No measurable marketing for ROI tracking.
Part II

Campaign results: measurable success in every channel

The numbers tell the full story of our agricultural B2B lead generation strategy.

MetricResultPeriod
New users5,500+January - June 2025
Google Ads conversions5,830 leadsFebruary - June 2025
Cost per click (CPC)0.07 BGN4.5 months
Cost per inquiry0.24 BGN4.5 months
Organic growth1,500 new users6 months
Rosela Google Ads CTR 5.89 percent performance dashboard

Real-time Google Ads data showing 5.89% CTR, proof of the strategy's efficiency.

Part III

The foundation: building digital infrastructure

Logo design: professional identity

Rosela's new bilingual logo communicates the company's heritage since 1992. The strategic elements include a vintage farmer character for emotional connection and a professional palette for premium positioning.

Our strategic design process created an identity that strengthened Rosela's leadership in the market and gave all future materials a consistent foundation.

Rosela digital marketing strategy logo design process

The strategic design process created an identity that supported Rosela's market leadership.

Rosela website design and digital marketing showcase

The website generated 5,500 new users in six months, proving the connection between digital presence and business growth.

Part IV

Website development: turning visitors into business partners

Rosela's new bilingual platform presented their 33 years of experience while making it easier for buyers to understand the value of the products.

  • Optimized contact forms for wholesale inquiries.
  • Detailed product specifications for procurement teams.
  • Brand storytelling for trust building.
  • Mobile optimization for buyers on the move.
Part V

Visual storytelling: simplifying complex agriculture

Corporate video production

Video content removed trust barriers by transparently showing Rosela's production capacity and modern technology.

  • Facility tour: proof of capacity for large orders.
  • Removing hesitation: showing the real greenhouse production process.

Professional photography

High-quality images removed the biggest barrier in B2B sales: uncertainty around production standards.

  • Reduced perceived risk by showing a clean production environment.
  • Proved scale with warehouse and packaging photography.
Rosela website gallery page and production photography

The visual gallery helped build trust through transparency.

Part VI

Google Ads advertising: surgical B2B targeting

Rosela digital marketing greenhouse reel ads

Strategic Google Reel ads showed the unique production process and attracted more than 4,200 qualified visitors.

Campaign pulse

Our campaign focused on attracting wholesale buyers through precise ad messaging and cost optimization.

  • 5,830 total conversions in 4.5 months.
  • 0.07 BGN average cost per click, significantly below sector averages.
  • 0.24 BGN cost per inquiry, proof of exceptional efficiency.
  • 4,200 qualified visitors from paid search.

Ad design psychology: visuals that create action

Effective ads combine strong visuals with psychological triggers. Rosela's designs included fresh product visuals, clean typography, consistent brand colors and social proof indicators such as "Leading Bulgarian producer".

Rosela YouTube ads performance

YouTube video ads extended the brand story across platforms.

Rosela Google Display Ads campaign results

Google Display ads generated inquiries at costs 71% lower than the industry average.

Cost efficiency for maximum ROI

Intelligent targeting eliminated wasted spend. By focusing on business-intent keywords and geographic relevance, we achieved predictable marketing, scalable growth and a cost advantage that supports sales flexibility.

  • Predictable marketing: clear cost for every inquiry.
  • Scalable growth: proven ability to increase budget with proportional results.
  • Competitive advantage: lower costs allow more flexibility in pricing.
Part VII

Physical brand expansion: connecting digital success with the real world

Vehicle branding: mobile marketing 24/7

Rosela's branded trucks turned routine deliveries into brand-awareness opportunities, reaching thousands of people daily and reinforcing the same message seen online.

  • Large, readable contact information for immediate inquiries.
  • Professional product imagery showing high quality.
  • Clear value proposition: "Leading cucumber producer".
  • Geographic indicators for trust building.
Rosela integrated marketing truck branding

Truck branding reinforced the digital message through additional physical touchpoints.

Rosela professional marketing flyer design

Strategic flyer design served as a powerful offline extension of digital success.

Part VIII

Professional print materials: carrying success offline

Rosela's complete marketing approach included professionally designed print materials that strengthened premium positioning in front of clients.

  • The "Sustainable production" headline directly communicated environmental responsibility.
  • The geothermal technology emphasis highlighted Rosela's competitive advantage.
  • The "Advanced technology" section built authority through specific capabilities.
Part IX

Organic growth: building long-term digital authority

SEO strategy and content development

Organic traffic represents customers who find you without paid advertising. Rosela's blog strategy positioned the company as an industry leader.

  • 1,500 new organic users in six months.
  • Improved visibility for industry-specific search terms.
  • Reduced dependency on paid advertising over time.
Rosela GA4 analytics 5500 new users and 1808 percent growth

GA4 analytics show the digital transformation: 5,500 new users and 1,808% growth.

Methodology and Insights

Proven digital marketing strategies: the complete integration approach

Rosela's success proves that fragmented marketing efforts fail, while integrated strategies win. The combination of professional branding, an optimized website, visual content, precise advertising and organic presence created a complete customer acquisition system, not isolated tactics.

The real ROI: beyond inquiries

  • Shorter sales cycles: pre-qualified and informed potential buyers.
  • Higher conversion rate: trust makes it easier to turn inquiries into real clients.
  • Premium positioning: professional presentation supports stronger pricing.
  • Long-term market leadership: search dominance and online authority.

The AdwayCreative methodology: systematic success

Rosela's transformation was not luck. It was the systematic application of proven digital principles across three critical factors.

  • 1. Professional foundation
    • Identity and website that support premium market positioning.
  • 2. Strategic traffic
    • Precise Google Ads targeting and sustainable organic SEO growth.
  • 3. Integrated experience
    • Consistent messaging across every physical and digital touchpoint.

Successful B2B formula: distinctive visual presence + precise Google Ads targeting = sustainable wholesale growth

Frequently Asked Questions

What does successful Google Ads management for the B2B agricultural sector include?

Answers to key questions about the methodology and results of the Rosela AD campaign.

How are B2B inquiries generated for agricultural producers through Google Ads?

B2B lead generation in agriculture requires precise targeting of wholesale buyers, distributors and retail chains. Instead of broad generic keywords, we focus on high-business-intent terms such as wholesale cucumber supply and cucumber producer Bulgaria. Campaigns are supported by professional landing pages that show quality signals, greenhouse capacity and direct contact forms.

Why was Rosela AD's lead cost so low at 0.24 BGN compared with market standards?

The extremely low inquiry cost was achieved through a high Quality Score, strong relevance between keywords, ad copy and landing page, a 5.89% CTR that lowered CPC to 0.07 BGN, and trust signals such as the client review and corporate video.

How do you handle seasonality in wholesale agricultural Google Ads demand?

Seasonality is critical in agriculture. During peak harvest and active wholesale search periods, budgets can scale. During weaker periods, the focus shifts toward brand building, organic traffic and long-term contract planning.

Your next step

Ready to transform your business?

The question is not whether these results are achievable. Rosela's numbers prove they are. The question is whether you are ready to apply the systematic AdwayCreative approach that generated them.

Contact AdwayCreative so we can deliver measurable results for your business.

Contact us