Social Media Marketing Case Study

Maleevi Tennis Club: 224+ inquiries from social campaigns

A high-performing social media advertising and conversion optimization strategy for Maleevi Tennis Club that delivered major growth in engagement and inquiries.

Free consultation
224+ New inquiries (leads)
90%+ Engagement growth
100+ Organic conversions after the campaign
0.30 USD Cost per click (CPC)

Diana Ilieva

★★★★★
Marketing Manager, Maleevi Tennis Club

"I am extremely satisfied with our work with AdwayCreative because of the process we built and the results achieved. I recommend them!"

Diana Ilieva Testimonial Stage
Summary

Quick takeaways (TL;DR)

The collaboration between Maleevi Tennis Club and AdwayCreative proved the strength of a tailored digital marketing approach. Through precise audience segmentation, landing page optimization and advanced tracking, we achieved results that exceeded expectations.

Maleevi Tennis Club
Market logic and challenges

Sports B2C niche analysis

⚠️

Problems solved

  • Lack of effective segmentation
    • The club needed a more precise way to define and reach its target customer groups.
    • Tennis players, spa visitors and fitness enthusiasts had to be separated into distinct audience paths.
  • Unoptimized landing pages
    • Visitors were not converting efficiently because the landing pages needed stronger, more focused content.
    • The lead generation structure and calls to action needed to be clearer and more interactive.
  • Limited targeting
    • Social ads needed more precise targeting toward the most relevant audiences.
    • Ad budget was leaking because KPI-based allocation models were not efficient enough.
🏆

Results achieved

  • Scaled lead generation
    • 224+ new inquiries generated in only 46 days.
    • More than 100 additional organic conversions came after the active campaign ended.
  • Sharp engagement increase
    • More than 3,300 profile visits on Facebook and Instagram.
    • 90%+ increase in engagement rate and shares.
  • Cost optimization
    • KPIsense technology was used for intelligent budget management.
    • Cost per click reached only USD 0.30.
⚡

Services used

  • Strategic marketing map
    • A full customer journey plan with a detailed roadmap toward growth.
  • Landing page development
    • Design and development of pages focused entirely on conversion.
  • AI Ad management
    • Algorithms were used for precise targeting and real-time ad optimization.
  • ACTT Cloud Tracking
    • Precise server-side tracking helped overcome iOS 14 limitations and recover accurate data.
Facebook Pixel Results
Facebook Pixel and ACTT data were compared for full transparency around inquiries.
Part I

We raised Maleevi Tennis Club digital marketing to a higher level

Imagine a world-class tennis facility, energizing fitness options, engaging group classes and relaxing spa services. We presented these offers with strategic precision through persuasive social ads and focused landing pages.

Facebook Pixel data recorded 224 website leads despite iOS 14 tracking limitations.

Part II

Campaign results: proven business value

Metric Results Period / Context
Total inquiries (leads) 224+ inquiries First 46 days after launch
Engagement growth 90%+ increase Social networks (FB & IG)
Organic conversions after the campaign 100+ conversions Post-campaign impact
Cost per click (CPC) 0.30 USD (0.55 BGN) AI Optimized budget
Business profile visits 3,300+ visits Facebook & Instagram
Part III

Mapping the digital journey

To start the digital journey, we created a strategic process map across different audience paths. The goal was clear: capture attention with targeted campaigns aimed at the right customer segments.

  • Precise audience grouping with 12 different segmentation goals.
  • 3-step AI system for intelligent dynamic targeting.
  • ChannelBridge integration for a reliable pixel connection.
Strategic process map for Maleevi Tennis Club
Fragment from the strategic campaign map for Maleevi Tennis Club.
Landing pages for Maleevi Tennis Club
The landing pages worked in full sync with the Social Jump Advanced systems.
Part IV

Landing page design built around the campaign goals

With clear goals and targeting tactics, landing page development followed a carefully built plan. We used KPI signals to segment audiences early in the journey.

For example, tennis ads could also attract fitness enthusiasts, while fitness promotions could attract spa visitors. Our segmentation system tested more than 16 potential combinations for precise targeting.

Part V

The right ad creatives

Once the goals were clear and the pages were ready, our copywriting and creative team built audience-specific ads aligned with the premium tone of the brand.

Facebook and Instagram ad creatives
Part of the ad banners and creatives created for Maleevi Tennis Club social channels.
Part VI

Campaign optimization in motion

Campaign launch

Only a few days after launch, we started seeing positive results with more than 20 daily conversions. When iOS 14 limited Pixel tracking, our server-side ACTT tracking strengthened reporting accuracy.

Early campaign data
Data from the first hours of the campaign (February 13-23).

Full speed ahead

The campaign gained momentum so quickly that services reached capacity within days. We reallocated budget in real time using dynamic optimization and KPIsense technology.

Budget optimization
Ad budget optimization (February 13 - March 31).
Part VII

Post-campaign impact and engagement

Maleevi Tennis Club campaign generated remarkable interest: 3300+ visits profile and an impressive 90%+ increase in engagement.

Long after the official campaign ended, many conversions continued organically, adding more than 100 conversions with no additional budget.

Maleevi Tennis Club engagement
Post-campaign data
Final conversions
Organic conversion growth after the campaign ended.
Questions and answers

Frequently asked questions

Answers to key questions about the campaign:

What was the main goal of the Maleevi Tennis Club campaign? +
The main goal was to attract new clients for the tennis courts, fitness facilities, group classes and spa area through precisely targeted Facebook and Instagram campaigns and optimized landing pages.
How did you overcome the tracking limitations introduced by iOS 14? +
We overcame data loss by integrating ACTT Cloud Tracking and ChannelBridge for precise server-side event tracking. This allowed us to report conversions with high accuracy despite browser-side limitations.
What is the KPIsense technology mentioned in the case study? +
KPIsense is our proprietary methodology and software approach for intelligent, real-time ad budget allocation based on real business outcomes such as conversions and leads, not just clicks.

Ready to achieve similar results?

The question is not whether these results are possible. Maleevi Tennis Club numbers prove they are. Contact AdwayCreative to apply our digital growth system to your business.

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